Geographic Intelligence for Business – Mapping SalesForce Leads
16 April 2009
We recently posted an article demonstrating how to Visualize and Map SalesForce Leads with SpatialKey. I like this example, because we haven’t built a special connector or any type of app in the Force.com AppExchange – although that’s something we’re thinking about. SalesForce allows you to export any report as CSV, and SpatialKey can simply consume that CSV. The article shows how to quickly build a report like this:
In just a few minutes, SalesForce users can gain a unique view into location patters related to their leads, opportunities, contacts, or accounts. We really enjoyed showing this example to attendees at the recent Web 2.0 Expo in San Francisco. Several people mentioned that they had been looking for a way to map their SalesForce data for quite some time. They were amazed at how easy this was to do, and at the interactivity of the reports. Others had never thought to visualize their CRM information this way. It was fun to watch the “ah ha” moment as people started to think of how this geographic intelligence could be applied to their sales and marketing efforts.
We gave away lots of beta invites at the show, so we are looking forward to hearing feedback from people visualizing their SalesForce data with SpatialKey. We’re especially interested to hear feedback about what other features or workflow users might like to see related to CRM visualizations. At the top of the list so far is the ability to associate your CRM data with third party demographics data, so we’re giving that some thought…
Here’s the first video from the article.
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