2016 has been a year of growth and evolution here at SpatialKey from enhancing our solution for underwriters, actively monitoring catastrophic events that impacted insurers, and bringing on more 3rd-party data partnerships to fuel our solutions. With 2017 on the horizon, now is the time to reflect on the events of 2016 and understand how they can inform your strategy for 2017.
This year's success
Enhanced data and analytics for underwriters
We revamped our Underwriting app this year, giving users access to analytics and visualizations for any hazard, such as terror, flood, wind and crime. Underwriters can now access intelligence to inform risk selection, all in one place. Further, our solution offers the flexibility to consume and integrate any 3rd party or in-house content to assist with decision making across the globe. Uniting data, analytics, and visualizations for underwriters to proactively manage your portfolio at the point of sale is an ongoing effort for SpatialKey, and we’re thrilled to be on the path to making data-driven underwriting a reality for all insurers. Take a look at this webinar recording featuring our terror underwriting solution.
On-time event response for claims
Our clients have been able to stay on top of catastrophe events as they happen by leveraging up-to-date event information from expert sources. This produces competitive advantage, proactive customer outreach, efficient claims deployment and early intelligence to detect potential claims fraud. Combining timely expert data, visualization, and analytics in one spot offers tangible insight into potential exposure and helps reduce claims costs. Here are some of the notable events we saw this year, and how we visualized them in SpatialKey:
European Windstorm app
We also heard the call from many of our European users to make it possible for them to understand severe windstorms (many of you reading might remember the impact windstorm Kyrill had nearly a decade ago), in SpatialKey. We collaborated with our valued partner, Willis Re, to create a purpose-built app for insurers to easily access, visualize and analyze insureds potentially affected by a storm, track windstorms as they happen with forecast data and event footprints, and overlay event footprints onto portfolio data in one intuitive dashboard.
More 3rd-party data providers
At SpatialKey, we are deeply committed to making sure insurers have the right data at their fingertips, so they can easily analyze and visualize risk in their underwriting, exposure management and claims operations. 2016 brought even more expert data providers to SpatialKey’s platform, including HazardHub, EuroTempest, Location, Inc. and Impact Forecasting. Being a data agnostic platform means that insurers can access the most relevant data and models available in the industry, plus make use of their own in-house hazard, exposure and experience data, to make data-driven decisions for their business. To date, we are proud to have been selected as a value-added partner to these expert firms!
Focused on the power of collaboration
At SpatialKey, we believe that innovation is delivered with enhanced speed and quality as the result of industry collaboration, allowing each contributor to relentlessly focus in areas of core competence and focus its financial resources. This collaboration requires involvement from the insurance and the commercial solution provider communities. Insurers provide the proper business context and focus, while commercial providers work collaboratively to deliver best of breed data and software solutions that link disparate systems and serve up intelligence directly to the business user community.
Our passionate leaders had a lot to say about that this year. Our CEO, Tom Link, wants to see everyone evolve in how they collaborate in today’s data driven world; our CTO, Brandon Purcell, published an insightful post on the buy vs. build debate and cost of ownership; and our VP of Products, Derek Blum, talked to us about leveraging the right experts to get ahead. Not to be left out, our COO, Bret Stone, authored a white paper on the subject that you can read here.
The point is, we care about working together to move the insurance industry forward, and we’ll always be putting energy and effort into making sure we leverage the experts around us to make SpatialKey solutions even more relevant, insightful and powerful.
Enough about the past, let’s talk about the future
Next year is going to be important for how insurers use technology and data. We will continue to see new technologies and practices emerge. Some of which seek to disrupt traditional practices, but almost all of which, will offer greater efficiency, cost savings, and decision support. Here are three ways we think insurers can stay ahead of the game in 2017:
Leverage technology for competitive advantage
It’s a tough reality to face, but the current soft market may not improve next year. Additionally, the "low rates" in the soft insurance market pertains to low premium rates. Add to this the fact that interest rates on investments have been particularly low for years and this means that there is even further pressure on underwriting profitability. 2016 saw significant wind, flood and wildfire event losses, and we have no reason to expect that 2017 will be less. InsurTech has been getting a lot of coverage, and the insurance industry is supporting this not only through adoption of new tech, but also injecting capital investment as well to activate new firms and initiatives and their associated innovations. InsurTech solutions have the potential to accelerate the decision making process, enhance data capture and accessibility, and deliver even more expert content. All leading to efficient, better business. SpatialKey’s ongoing investment in geospatial insurance analytics ensures that insurers can readily access data and technology that support their critical business decisions.
Make rapid, informed and proactive decisions with data
Data loses its power if it’s difficult to access, or worse yet, impossible to interpret. Insurers need data to work for them, not against them. They will continue to demand solutions that help them understand and analyze data quickly, so they can make informed decisions fast. More now than ever, insurers want to move analytics out of the back office and into the hands of the business with easy to use one-stop solutions that enable self-serve analysis of information.
To that end, in 2017, SpatialKey will continue to commit 100% of its research and development into delivery of well-designed solutions, focused in the areas of underwriting, exposure management and claims. Additionally, we will continue to seek collaborative partnerships with cat and non-cat expert content and technology providers to offer our clients even more choice and seamless access to the intelligence they need.
Differentiate yourself through customer service
In addition to the seamless integration of third party data, we see improving customer support and insight as a natural part of event response and as a key trend in 2017. Using data to proactively track a hurricane, wildfire, flood or other catastrophes empowers insurers to act quickly and respond to their insureds with speed and efficiency - amplifying their customer service and retention. In a soft market like today’s, there’s nothing more valuable than serving current customers and maintaining that strong business.