Law enforcement and sales management? Data is data is data.
Although business goals are drastically different from one organization to the other, it’s long been common sense to leverage analytics as much as possible to make decisions. Some organizations put together sophisticated systems to get fact-based answers to their questions, while others hack together whatever system they can afford. The great news is that analytical [...]
Where 2.0 and Crisis Mapping
Our own Doug McCune, SpatialKey engineer extraordinaire, will be presenting a session about Crisis Mapping at Where 2.0 in San Jose this Thursday, April 1st. If you are attending the event, please come to Ballroom III at 4:50pm. Analyzing conflicts via maps is not new. For centuries generals and politicians have moved pushpins on maps to [...]
We make it and use it too
Tom Link, Universal Mind CTO, presented the company’s “state of the business” at a recent internal meeting. And of course, as SpatialKey’s General Manager, he used SpatialKey to more visually highlight sales activities and trends, as well as answer employee questions on the fly. SpatialKey as a visual dashboard is a great example to highlight [...]
Comparing Thematic Maps with Density Heatmaps
Now that we’ve rolled out thematic mapping by state, county, and zip code in SpatialKey, you can produce some fantastic thematic maps with only a few mouse clicks. But it’s important to understand how these thematic maps represent your data, and when it might be appropriate to use thematic maps versus density maps. Both are [...]
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