That’s the business SpatialKey is in. We’re allowing people who in the past may not have been on the front lines of data analysis to take their spreadsheets, CRM data, salesforce.com data and more, map it, analyze it via simple click and drag tools, and extract meaning from it. Our goal is to help people -regular business people, not just data specialists- ask questions of their data, understand trends, and make better decisions, faster.

Police report

The great advantage of working at SpatialKey is that our clients come from such a diverse variety of organizations- each with totally different problems to address, and data analysis needs. We’re helping agencies better understand war zones and address conflict, allowing pharmaceutical companies analyze vaccine distribution efficiencies, or sales departments gain deeper insights into their sales funnel. Our partner Social Compact and the Citi Foundation recently launched a new service based on SpatialKey to help drive investments to undeserved communities. We’re even helping police departments get more bad guys off the streets by allowing them to better understand and address crime patters. The list goes on. Right now for example,  I’m working on a case study with a client in the energy sector. They are a publicly traded company that buys excess electricity from schools, businesses, etc and sells it back to utilities or grid operators when energy use spikes. In their case, they use SpatialKey to better monitor and analyze energy capacity and therefore more quickly respond to energy need changes. SpatialKey provides them insight that they could only dream of in the past. All that with no programming, nor expensive hardware, training or software investment.

Marketing team report

The common thread among all our clients is that they have tons of data, most of it coming from a variety of sources. They know that they could do a better job putting the pieces of the puzzle together to make better decisions, but they don’t have the energy nor budget to invest in complicated tools. Each one of our clients were amazed when they saw their first demo of SpatialKey. They suddenly saw their data like never before and could not believe such a simple solution had so much power. The power they needed to drill down into their data and make better decisions.

Crisis mapping

The other thread we’re seeing is that once SpatialKey is used within an organization, it does not take long for others within the same company to want to start using it too. Take the example of our energy client. They immediately saw that they could use SpatialKey to track not only kilowatts, but also leads, prospects and more.

Our engineering team is hard at work developing new functionalities into SpatialKey. We all know that the future is about more data, not less, so we want to provide the tools needed to allow our users to see the pins in the haystack that will help guide their decisions. Looking forward to seeing what other client uses are coming our way. Want to find out more? Go to Spatialkey.com or contact us.

The first few rows of the Sacramento dispatch export

It took just a couple of minutes to import one of these files into SpatialKey, where we can produce rich interactive maps and reports related to dispatch activity in Sacramento.  The file from August 2009 contained about 30,600 records with location information.  Dispatches for Disturbance-Noise were the 7th most common type of dispatch in August.

Heatmap of the 1079 Noise Disturbances in Sacramento during August 2009.

By using the Temporal Heat Index and Timeline to inspect the date and time of occurrence, we get a better picture of when Disturbance-Noise calls occurred.  The Temporal Heat Index summarizes the number of crimes by hour of day and day of week.  Notice the dispatch volume is generally highest late at night – especially on Saturday and Sunday.

Most dispatches related to noise happen late at night on weekends.

So where are these early morning disturbances?  Simply select day/hour grids of interest and zoom in to see the detail.  Here’s a look at noise disturbances southeast of Capitol Park between 1 and 3am on weekends in August:

Southeast of Capital Park might be a good place to party but a hard place to sleep on weekends.

Try it for yourself

You can open up the sample report that we created to visualize these dispatches.  The report is fully interactive, so you can really explore the dispatch activity in Sacramento.  We saved the report with a filter for Disturbance-Noise. Try modifying this filter – and adding others – to see how SpatialKey works.  Interested in seeing where and when the 338 Drunk Suspects were encountered?  Or the 27 Shooting into Inhabited Dwellings?  Maybe you want to see where and when the 2246 Subject Stops occurred.  It’s simple with SpatialKey.

• Try Sample Report

Looking for easy-to-use location intelligence from your own data?  Get started with our free trial, and start visualizing your data in minutes without installing any software.

Notes

The images and reports in this post were created with publicly accessible data.  Check out Sacramento’s dispatch page to see their notes about what data is included.  We omitted data without address location in our SpatialKey report.

We have no association with the Sacramento police department (but we’d love to, so contact us if you’re from the Sacramento PD and want to use SpatialKey). SpatialKey does have specific features designed for Law Enforcement.