More data, yet we can see things better
24 March 2010
A colleague forwarded me the link to a great IBM ad that encapsulates what businesses are dealing with today as far as data. We don’t have that type of ad budget at SpatialKey, but if we did, our message would certainly be in line with IBM’s. The future is not less data, but more. And this applies to all kinds of industries, companies, and organizations. Yet instead of being overwhelmed by it, with the right tools, this wealth of data will actually allow us to see things better.
That’s the business SpatialKey is in. We’re allowing people who in the past may not have been on the front lines of data analysis to take their spreadsheets, CRM data, salesforce.com data and more, map it, analyze it via simple click and drag tools, and extract meaning from it. Our goal is to help people -regular business people, not just data specialists- ask questions of their data, understand trends, and make better decisions, faster.
Police report
The great advantage of working at SpatialKey is that our clients come from such a diverse variety of organizations- each with totally different problems to address, and data analysis needs. We’re helping agencies better understand war zones and address conflict, allowing pharmaceutical companies analyze vaccine distribution efficiencies, or sales departments gain deeper insights into their sales funnel. Our partner Social Compact and the Citi Foundation recently launched a new service based on SpatialKey to help drive investments to undeserved communities. We’re even helping police departments get more bad guys off the streets by allowing them to better understand and address crime patters. The list goes on. Right now for example, I’m working on a case study with a client in the energy sector. They are a publicly traded company that buys excess electricity from schools, businesses, etc and sells it back to utilities or grid operators when energy use spikes. In their case, they use SpatialKey to better monitor and analyze energy capacity and therefore more quickly respond to energy need changes. SpatialKey provides them insight that they could only dream of in the past. All that with no programming, nor expensive hardware, training or software investment.
Sales team report
Marketing team report
The common thread among all our clients is that they have tons of data, most of it coming from a variety of sources. They know that they could do a better job putting the pieces of the puzzle together to make better decisions, but they don’t have the energy nor budget to invest in complicated tools. Each one of our clients were amazed when they saw their first demo of SpatialKey. They suddenly saw their data like never before and could not believe such a simple solution had so much power. The power they needed to drill down into their data and make better decisions.
Crisis mapping
The other thread we’re seeing is that once SpatialKey is used within an organization, it does not take long for others within the same company to want to start using it too. Take the example of our energy client. They immediately saw that they could use SpatialKey to track not only kilowatts, but also leads, prospects and more.
Our engineering team is hard at work developing new functionalities into SpatialKey. We all know that the future is about more data, not less, so we want to provide the tools needed to allow our users to see the pins in the haystack that will help guide their decisions. Looking forward to seeing what other client uses are coming our way. Want to find out more? Go to Spatialkey.com or contact us.
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