Archive for February 2010

Reading and writing and … location. Visualizing where different peformance metrics correlate.

In examples, mapping, visualization on 5 February 2010 with no comments

Our parent company, Universal Mind, was tasked by the Colorado Department of Education and Center for Assessment to visualize data from their innovative models for measuring student progress. The public version of that project is available at schoolview.org. SchoolVIEW has some great features to visually compare school performance in terms of proficiency and growth (improvement [...]

Comparing Thematic Maps with Density Heatmaps

In Uncategorized on 4 February 2010 with no comments

Now that we’ve rolled out thematic mapping by state, county, and zip code in SpatialKey, you can produce some fantastic thematic maps with only a few mouse clicks. But it’s important to understand how these thematic maps represent your data, and when it might be appropriate to use thematic maps versus density maps. Both are [...]

Visual mapping and analysis for “regular” business users?

In Sales & Marketing, Uncategorized, examples, mapping, solutions on 1 February 2010 tagged , , , , , with 2 comments

We all know that a picture is worth a thousand words. Images from Tiananmen Square, September 11th, or the recent devastation in Haiti are universally understood and move people to action more than words ever could. Visualizing vs. reading about events is becoming more and more prevalent, with an increasing number of people receiving their [...]