Mapping Saturn and GM Dealerships – Service is Still Nearby

GM recently announced the Saturn brand will be “winding down” due to Penske’s decision not to move forward with their planned acquisition.  In a company press release, GM chief executive Fritz Henderson said Saturn owners will be able to go to GM dealerships for service following this wind down.

How much further will Saturn customers need to travel to get to a GM dealer?  Not far, based on a location analysis of Saturn and GM dealerships.  Every one of the 386 Saturn dealerships are within 10 miles of an existing GM dealership, according to a SpatialKey analysis of data from AggData.

Beyond being a powerful tool for decision-making, location intelligence can aid in customer service, customer outreach, and public relations.  Did GM employ location analysis to determine that every Saturn dealer is nearby a GM dealer?  We’re not sure, but it might have been helpful to include this thoughtful message in their press release.

A map visualization, produced by SpatialKey, showing all GM dealerships (heatmap) and Saturn locations (graduated circles).

A map visualization, produced by SpatialKey, showing all GM dealerships (heatmap) and Saturn locations (graduated circles).

(Click images for larger versions.)

Florida has a high concentration of Saturn dealerships (in blue) relative to GM dealerships (in green).

Florida has a particularly high concentration of Saturn dealerships (in blue) relative to GM dealerships (in green).

Of all Saturn dealerships, Saturn of Nashua is furthest (as the crow flies) from a GM dealership. Even still, the nearest GM dealership is only about 8 miles away.

Of all Saturn dealerships, Saturn of Nashua is furthest (as the crow flies) from a GM dealership. Even still, the nearest GM dealership is only about 8 miles away.

To learn more about proximity filtering in SpatialKey, see our demonstration of finding drug crimes near schools or proximity filtering in the feature tour.

One thought on “Mapping Saturn and GM Dealerships – Service is Still Nearby

  1. Pingback: Map of Saturn Dealership Closings | SpatialKey blog

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