GM recently announced the Saturn brand will be “winding down” due to Penske’s decision not to move forward with their planned acquisition. In a company press release, GM chief executive Fritz Henderson said Saturn owners will be able to go to GM dealerships for service following this wind down.
How much further will Saturn customers need to travel to get to a GM dealer? Not far, based on a location analysis of Saturn and GM dealerships. Every one of the 386 Saturn dealerships are within 10 miles of an existing GM dealership, according to a SpatialKey analysis of data from AggData.
Beyond being a powerful tool for decision-making, location intelligence can aid in customer service, customer outreach, and public relations. Did GM employ location analysis to determine that every Saturn dealer is nearby a GM dealer? We’re not sure, but it might have been helpful to include this thoughtful message in their press release.
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